Who you're allowed to text
Consent isn't a setting you can tick on a client's behalf. What that means in practice.
A client has to turn text reminders on themselves. There is no way for you to do it for them, and that's deliberate.
Texting people who didn't ask is regulated, and the consequences land on the number the message came from. Because every salon here shares one sending number, one salon texting people who never agreed degrades delivery for everyone — which is why this isn't left to a setting.
What counts as opting in
The client turns on text reminders in their own account on your booking page, and gives a mobile number. That's it — that's the only path.
What doesn't count
- A number in an imported spreadsheet. It came from your old system with no record of what they agreed to, so it arrives with texting off.
- Having their number because they're a client. Knowing a number isn't permission to text it.
- A client telling you it's fine in the chair. It may well be fine — but the opt-in has to be theirs, from their phone or their account, or there's no record of it.
None of this restricts email reminders, which are on by default. If a client isn't opted in to texts, email is the channel — it's not a lesser one for a reminder.
Opting out is instant and final
A client can stop texts at any time by replying STOP, and it takes effect at the network rather than in your settings. You can't reverse it and neither can we — only they can, by opting back in.
What we actually send
Appointment reminders. Texting isn't a marketing channel here — there's no campaign tool, no bulk send, and no way to text your whole client list.